CASE STUDY • REAL ESTATE & MORTGAGE
Real Results: Taking a Florida Real Estate Brand to National & International Markets
Execution of a dual-channel digital strategy for high-value Orlando & Davenport properties, scaling domestic buyer acquisition while unlocking international institutional pipelines.
118
TOTAL LEADS GENERATED
High-intent conversations
$10.11
LOWEST CPL ACHIEVED
Exceptional budget efficiency
USA & KSA
CROSS-BORDER PARTNERSHIPS
US & Saudi Arabia B2B network
STRATEGY OVERVIEW
Executive Summary
When a Florida-based real estate company (focusing on Orlando and Davenport properties) needed to scale beyond local visibility, KingMaker ProMedia designed and executed a powerful dual-channel digital growth strategy. By combining precision-targeted Meta Ads with high-value institutional B2B LinkedIn outreach, we generated direct buyer inquiries from North America while opening lucrative cross-border referral pipelines with the Middle East.
Hyper-Targeted Paid Meta Ads
Segmented acquisition across Florida, California, and national investor markets securing direct buyer inquiries.
✓ Direct Retail Buyers
Institutional B2B LinkedIn
Strategic executive outreach connecting directly with elite agency heads and investors in Saudi Arabia.
✓ Cross-Border Pipeline
Maximum Budget Efficiency
Dual-channel deployment driving immediate sales conversations while establishing long-term organic referral pipelines.
✓ High-Efficiency ROAS
PHASE 1 • PAID MEDIA ARCHITECTURE
Phase 1: Meta Ads Campaign Performance & Data Breakdown
Our advertising strategy utilized a highly segmented approach, running parallel campaigns for specific luxury property listings and broader investment opportunities across North and South America.
Campaign / Target Market
Leads (Messages)
Cost Per Lead (CPL)
Performance Highlight
• FL Investment Properties (General Engagement)
62
$10.11
High-intent conversations with exceptional budget efficiency.
CA Market (Orlando Turnkey Villa)
19
$21.37
Successful international penetration into the Canadian investor market.
USA Domestic (Orlando Turnkey Villa)
15
$16.98
Strong domestic buyer acquisition across key US regions.
5231 Wildwood Way (Combined Ad Sets)
22
~$17.86 (Avg)
Targeted property-specific engagement and direct messaging.
LATAM Brand Awareness (Colombia & Argentina)
N/A (Top of Funnel)
Focused on Reach
Micro-budget ($40) testing for high-value emerging South American markets.
Total Combined Performance
118
~$14.58 (Avg)
Consistent, high-intent lead flow across multiple regions.
Key Paid Media Highlights
Unmatched Cost Efficiency
Achieved an exceptionally low CPL of $10.11 for broader Florida investment properties, driving 62 immediate prospect conversations.
✓ $10.11 CPL • 62 Leads
International Expansion
Successfully captured investor interest from Canada, proving our multi-market targeting capability.
✓ Canadian Buyer Inquiries
Smart Budget Testing
Utilized lean, highly optimized micro-budgets to test and establish brand awareness in international markets without wasting ad spend.
✓ Low-Risk Validation
PHASE 2 • INSTITUTIONAL OUTREACH
Phase 2: International B2B Partnerships (US & Saudi Arabia)
Beyond paid media, we deployed a proactive, organic B2B outreach pipeline to secure institutional investors and global referral partners without increasing ad spend.
STEP 01 • TARGET
The Objective
Establish a cross-border real estate referral pipeline between Central Florida and the Middle East.
STEP 02 • PROCESS
The Execution
Designed and executed a targeted LinkedIn outreach campaign connecting directly with top-tier real estate executives and agency leaders in Saudi Arabia, managing all end-to-end communication and pitch delivery.
STEP 03 • OUTCOME
The Result
Successfully negotiated and secured a strategic cross-referral partnership meeting with a leading Saudi Arabian agency head, unlocking a direct, high-net-worth channel for US property investments.
SCALE YOUR PIPELINE
Ready to Scale Your Real Estate Operations?
We specialize in building targeted, high-converting digital marketing and B2B lead generation systems for real estate professionals, brokerages, and developers.
Let’s Talk Strategy: Discover how we can optimize your ad spend, structure international B2B pipelines, and scale your property sales globally.
Book Your Free Real Estate Strategy Call Today →✓ Proven $10.11 CPL Systems • ✓ International Referral Networks • ✓ Zero-Obligation Strategy Session