Omnichannel Real Estate Marketing & B2B Lead Generation
Execution of a dual-channel digital strategy for high-value real estate properties in Central Florida (Orlando & Davenport).
118
Total Leads Generated
$10.11
Lowest CPL Achieved
USA & KSA
B2B Strategic Partnership
Executive Summary
This case study demonstrates the successful execution of a dual-channel digital strategy. By combining highly segmented Meta Ads (Facebook & Instagram) with institutional B2B LinkedIn outreach, the objective was to generate direct buyer leads and establish lucrative international cross-referral partnerships while maximizing budget efficiency.
Meta Ads Campaign Performance
Direct buyer acquisition across segmented geographic micro-audiences in Florida, California, and International markets.
| Campaign / Target Audience | Leads | Cost Per Lead (CPL) |
|---|---|---|
| FL Investment Properties | 62 | $10.11 |
| CA Market (Orlando Turnkey Villa) | 19 | $21.37 |
| USA Domestic (Orlando Turnkey Villa) | 15 | $16.98 |
| 5231 Wildwood Way | 22 | ~$17.86 (Avg) |
| LATAM Brand Awareness | N/A (Top of Funnel) | Focused on Reach |
| Total Combined | 118 | ~$14.58 (Avg) |
Unmatched Cost Efficiency
CPL of $10.11 for 62 high-intent conversations.
International Penetration
Expanded into Canada, securing 19 direct inquiries.
Strategic Market Testing
$40 micro-budgets for top-of-funnel awareness in LATAM.
International B2B Partnership
Establishing direct institutional broker-to-broker referral networks across international real estate hubs.
Objective Target
Establish a cross-border real estate referral pipeline between Central Florida and the Middle East.
Execution Process
Targeted LinkedIn outreach focusing on top-tier executives in Saudi Arabia. Managed all communication and pitch delivery.
Result Outcome
Successfully scheduled a strategic cross-referral partnership meeting with a leading Saudi Arabian agency head.
Looking to Scale Your Real Estate Operations?
We specialize in creating highly targeted, high-converting digital marketing and B2B lead generation strategies for real estate professionals. Contact us to discuss how we can optimize your advertising spend, build your B2B networking pipeline, and expand your property sales internationally.